Global Brand Communication with Bohemian Dragomans® – Translating Slogans and Product Names with Impact
A slogan, a product name, a tagline – sometimes just a few words carry the weight of your entire brand. And those few words matter: they convey values, stir emotions, and shape how your brand is perceived in new markets. A simple word-for-word translation can easily fall flat – or worse, cause confusion or damage your image. That’s why Bohemian Dragomans® delivers creative translation solutions with a sharp eye for language, culture, and brand identity.
Transcreation, Not Just Translation
Translating branding elements like slogans, claims or product names calls for more than linguistic skill – it requires a creative reinterpretation rooted in the cultural context of your target markets. We follow a transcreation approach: instead of translating literally, we capture the essence of your brand, the emotional tone and strategic intent – and recreate it in a way that resonates authentically and powerfully in the new language.
Our Services for Global Brand Messaging:
- Transcreation of advertising slogans and brand taglines
- Linguistic validation and localisation of product and brand names
- Cultural consulting on associations and connotations
- Country-specific adaptation of branding assets
- Development of creative variants including back-translations
We’re also here to support the international launch of new brands or product lines – with linguistic precision, cultural sensitivity, and a strong feel for tone and messaging.
Creative Teams That Understand Brands
Our translators in the field of marketing and branding are more than just linguists – many have backgrounds in advertising, brand communication, or international marketing. They know how language works – and what does (or doesn’t) land in a particular cultural setting. Upon request, we collaborate closely with your creative agency to ensure a harmonised brand voice across languages and regions.
Quality with Structure – Certified to DIN EN ISO 17100
Even when it comes to creative content, we rely on structured workflows. As a language service provider certified to DIN EN ISO 17100, we guarantee clearly defined processes, consistent quality assurance, and industry-standard project management – from terminology handling to final approval of your brand-critical content.
Why Choose Bohemian Dragomans®:
- Creative transcreation by experienced marketing linguists
- Culturally relevant solutions for every target market
- Thoughtful localisation of product and brand names
- Reliable processes thanks to ISO 17100 certification
- Personal support and strategic brand consulting